If you are an e-commerce retailer or distributor, revamping your packaging after a certain time period is likely to help you with brand exposure, creating inkling for your product range and effective customer engagement. E-commerce packaging is a smart way to send a message to your target audience; you can incorporate your business and merchandise idea into packaging.
You might be thinking Why your Business Needs Custom Printed Boxes?
Changing and tweaking your custom boxes at intervals would not only pique the curiosity and interest of your customers but would keep them awaited for your upcoming offerings. You do not really have to spend a hefty amount on redesigning the packaging; instead use your creative streak to make little but noticeable changes to your boxes. A whole revamp can be done if you have an inspiring and entrancing new branding idea, otherwise minor but significant tweaks to your existing packaging design are likely to bring you desired results. Here are a few useful tips for your e-commerce packaging revamp!
Changing the Box Style
Changing the style of your packaging box would get you loads of commendation from the customers. For instance, if you were using the gable boxes for your products, replace them with pillow boxes with the same brand logo and theme. Market your new packaging with a catchy tagline and you will see a positive change in your sales numbers and customer satisfaction rates. Customers look out for something new and refreshing; a new box style would make them feel elated. You can do a bit of research on packaging trends and your consumers’ psychographics to choose the best box style.
Using Text that is Entertaining
Instead of giving out product information in a boring, bland way, update it in an interesting and entertaining manner. For instance, if your previous custom boxes have unique selling points of the product in a very tech lingo, try to be more fun. Have the information listed as facts or your brand/product’s story. This way your customers will find something new to read and look forward to. Be humorous, be distinctive and choose a different approach to get your USPs noticed by a wider target market.
Adding a Surprise Gift
You can make your new product packaging worth liking with the consumers by adding a little surprise gift in your e-commerce packaging. Free coffee coupons, discount vouchers of a clothing accessory store if you have a clothing range, cinema tickets of the most trending movie, super deals on your limited stock and mugs/tea-shirts are some of the examples for gift items. You can think about other thoughtful and relevant options.
Themed Packaging
Themed packaging gets applauded for its appeal and relevance to the event or festivity. If you are revamping your custom boxes on your brand anniversary, a theme can be selected and you can have the custom packaging designed and printed according to that idea. Theme should be compelling and powerful enough to make an impact on your existing and new clientele. Brainstorm with your different teams to come up with something substantial and potential.
Change the Finishing of your Boxes
Another cost effective way to revamp your e-commerce packaging is changing the customization of your product boxes. For instance, if you had the boxes with windows earlier replace them with something new and different. There are a number of finishing options available for packaging these days. Talk to your printer into trying out something attention grabbing and impactful, check out 3-4 preferences by getting the boxes printed with variations and select the one that you find really dazzling.
An Interactive and Inspiring Packaging
Brands and products that fail to serve the emotional needs of customers these days don’t stand a chance to get accepted or popular. So make certain that your new packaging appeals to the emotions of your consumers. Discuss different ideas with your design and marketing team and choose an artwork and content that emotionally engages the target audience. If you succeed in building that emotional association of your brand/product with the customers, you are likely to win over their trust and love.
Paperbirdpackaging.com is one of the most renowned packaging services companies in United States; we have an expertise in providing e-commerce packaging solutions. Tell us your budget and specifications; we will have your custom boxes printed in 7-11 business days with desired finishing options and ship them according to your timeline.
